advertising copy


advertising copy
рекл. = advertisement copy
* * *
рекламный текст

Англо-русский экономический словарь.

Смотреть что такое "advertising copy" в других словарях:

  • Copy testing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • copy — ▪ I. copy cop‧y 1 [ˈkɒpi ǁ ˈkɑːpi] noun copies PLURALFORM 1. [countable] one of many documents, books, magazines, computer software packages etc that are all exactly the same: • We are offering a free copy of Windows98 with all new PCs. • The… …   Financial and business terms

  • copy — [[t]kɒ̱pi[/t]] ♦♦ copies, copying, copied 1) N COUNT: usu N of n If you make a copy of something, you produce something that looks like the original thing. The reporter apparently obtained a copy of Steve s resignation letter... Always keep a… …   English dictionary

  • copy paper — paper specially prepared for the writing of advertising copy, newspaper copy, etc., usually having guidelines to indicate margins and the number of spaces per line. [1900 05] * * * …   Universalium

  • copy paper — noun : copying paper * * * paper specially prepared for the writing of advertising copy, newspaper copy, etc., usually having guidelines to indicate margins and the number of spaces per line. [1900 05] …   Useful english dictionary

  • copy writer — noun a writer of advertising copy …   Wiktionary

  • copy testing — The process of measuring the communication effect of an advertisement, either before or after it is printed or broadcast. The advertising copy is usually tested on likely buyers of the product or service …   Big dictionary of business and management

  • copy testing — Mktg research carried out to test the effectiveness of creative advertising copy …   The ultimate business dictionary

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • Copy (written) — Copy refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and book publishing. In advertising, web marketing and similar fields, copy refers to the… …   Wikipedia

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

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